THE BUDWEISER SUPERFEST AND THE STORY OF BLACK MUSIC BY SHELDON TAYLOR PT 5: SHOW TIME!
While the Budweiser Super Fest was cementing itself as a preeminent summer tour package, the music business was rebounding from an industry recession. In December '84 Billboard ( "The Challenge of Change In The Record Industry" ) tracked its return to solvency, citing the shedding of 70s financial excess, renewed consumer spending and emerging technology as reasons for the fiscal turnaround. The emerging music video medium was also an industry change agent. While short-sighted label ambition, budgetary con...